Description: This session discussion is about the new niches in direct response marketing such as new products, database marketing and relationship marketing. From Record of the Society of Actuaries Vol. 15, No. 2.

Description: Several key market trends have encouraged the development and launch of direct to consumer business models over the last few years. The presenters will look at the impact this is having on traditional business models and the potential it has to open up growth paths to target markets. They will cover several new entrants coming to market aiming to solve specific industry gaps and/or create new opportunities in distribution, risk assessment, customer engagement and the consumer buying experience.

Description: 1998 SOA Spring Meeting, Maui. The panelists discussed the primary issues underlying market conduct concerns, as well as possible approaches to evaluating litigation from an actuarial and economists' perspective.

Description: Discusses sources of traditional agent issues, trends in employer-sponsored sales, successes with financial institutions, and developments in direct-response marketing. From the 1987 Record of Society of Actuaries, Vol. 13, No. 2.

Description: CEO of National Liberty Corp. discusses relationship marketing, his company's new approach to direct-response insurance marketing. From the 1988 Record of Society of Actuaries, Vol. 14, No. 2.

Description: This 1980 session was about the various distribution systems, trends in market share, relative costs, differences, major advantages and disadvantages of each, and the way in which these systems will be affected by change.

Description: Innovation has become a buzz word for insurers in recent years, with boards demanding more innovation and a trend to establish innovation teams and chief innovation officers.

Description: This keynote address at the SOA 1990 San Francisco Spring Meeting looks at trends in sales, products, services and distribution for the life insurance industry.

Description: Speaker discusses non-traditional marketing companies such as his own company, the Laurentian Group. From the 1987 Record of Society of Actuaries, Vol. 13, No. 4B.

Description: Panelists discuss how product design, premium-rate development, and marketing methods are being used to win the allegiance of an aging U.S. senior market to a carrier's brand. They talk specifically about the Medicare Supplement market, the long-term-care [LTC] market, and travel-cancellation insurance. From the 2002 Record of Society of Actuaries, Volume 28, No. 3. Session 135PD of the Boston Annual Meeting.